Video conferencing is basically on the path to reinvention.
There’s no longer dedicated and limited conference room system because visual
collaboration is finding its way to desktops, tablets, and phones, playing a
vital role in daily collaboration between some distant workers. Therefore,
while the high-end telepresence systems plateaued in sales, many companies use
videos and more often.
Many companies today are trying to expand their geographic
horizons constantly to get the most out of regionally diverse market
opportunities. Such expansion projects come with various price tags, including
the operations costs, which is something that companies have to minimize to
keep a feasible business structure. As of the moment, video conferencing
provides one of the solutions for this. With this, all businesses can benefit
from it, particularly the ones that want to deliver more services worldwide.
Video Critical to
Collaborating Business
Enterprises through their nature are dispersed
geographically and in the connected world users have to communicate as and
when. Videos have now become more accessible, better quality, and integrate
into the standard business tools including Skype for business, which increases
visual collaboration. In a survey, cloud-based collaborative video conferencing
has increased employee productivity and engagement. Majority of remote users
stated that they felt more connected to their business processes and their team
when utilizing video conferencing.
Many businesses including the ones in the industry of
construction have already adopted video conferencing. They use fully-managed
video system solution to connect its distributed global team, which cut the
travel costs dramatically and increasing productivity and collaboration.
User Expectations
As of now, a lot of users demand an integrated audio, video,
and content experience, high reliability, personalization, and perfect quality.
IT support also wants centralized management and monitoring, easy integration
and deployment with some management systems. The expectations today simply
can’t be met by siloed approach where videos are treated as separate island.
It’s a business tool and not just a technology curiosity.
Putting Users First
For the pervasive video deployment as part of the process of
collaboration, users should come first. Easy access is the key to let users
connect from any device, network, and location without the need to add
complexities for users. Such solutions must put users first in the discussion,
providing video, content, IM, and presence with consistent workflow, regardless
of where they are or whatever they’re accessing the solution. Users must also
be able to customize their own video conferencing solution like changing the
settings in virtual meeting rooms to match the requirements as part of
integrated digital workspace.
What’s Next with Video
Conferencing?
Combining videos with some webcast presentation elements
like slides on PowerPoint or some screen sharing apps, has started to make an
enterprise with dispersed workforce sit up as well as take notice. The arrival
of the multi-location video webcast represents the next step when leveraging
online videos. Sixty-six percent of the top executives that were surveyed said
that their organization either utilizes multi-location webcasting or that
they’re interested in its implementation.
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