Video Conferencing – The Modern World’s Preferred Communication Tool

A study has revealed that video conferencing is now the leading tool for communication that more and more people are using all over the world.

Businesses Choose Video Conferencing for a Reason

Video conferencing has been found to be the premiere business communications tool these days. Video conferencing refers to the means of using computers for providing a video link between two or several people. Instead of using the telephone to talk to someone, people can just see one another during the process as well. In video conferencing, it is also possible to upload graphics and even maps and other videos. A multipoint video conferencing gives three or several participants a chance to sit in the virtual conference room to communicate like they were simply sitting next to one another.

Studies also revealed the different benefits of video conferencing, which include the following:

• Travel costs and travel time can be decreased dramatically.
• Meetings can be conducted with no need to leave the office.
• Delegates will still be able to attend meetings even when they cannot physically do so.
• Meetings can be arranged right away worldwide with such short notice.
• Video conferencing also gets rid of distance barriers.
• This approach can allow multipoint meetings across different international boundaries and time zones.
• Video conferencing can help in improvement of productivity.

However, it has to be noted that there might also be several possible drawbacks to video conferencing as well, which include the following;

• There might still be a need for confidential documents to be signed and viewed in person.
• Meetings might not be as productive as discussions around a table.
• There will be instances when people still have to meet face to face.

But still, there is no denying that the benefits of video conferencing can still outweigh the potential drawbacks associated to the process. In addition, the trends in the business community are that the video conferencing approach is continuously growing, and as one survey has revealed, this has become the preferred communication medium today and in the future. This even managed to come ahead of recorded presentations and face to face meetings.

This expansion and growth in video conferencing has been made possible by the technological improvements and reduction of costs. These technological changes also include the potential of video conferencing as broadcast in 3D.

A conducted survey also discovered that 96% of the surveyed business decision makers are at a consensus in claiming that video conferencing is an integral tool that helps improve team collaboration as well as closing the cultural and physical gap between colleagues that conduct business across distances. This is for the said reasons that most businesses have stated that this kind of communication has been favored today and beyond.

Back in 2014, respondents in survey have ranked video conferencing as 3^rd or 47% just after 89% email and conference or video calls of 84%. But, in 2016, this pattern has changed. That time, business leaders have expected video as their most preferred tool for collaboration in the next 3 years, followed by email and conference or video calls.

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